Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money.
As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant.
These days, the security of various IT systems is constantly being called into question. From attacks on mobile devices to ever-increasing types of malware, many businesses are struggling to stay on top of their security. One of the best ways to stay protected is to be aware of common cybersecurity issues.
Small- and medium-sized business owners have a lot to do. Aside from managing their staff, exploring new opportunities for growth, and keeping clients happy, they have to oversee investments in new technology. Being busy, they can easily commit mistakes when choosing the right IT solution.
Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online.
We’ve come to rely on our smartphones to help complete daily tasks, and this has resulted in the need to recharge our phones multiple times a day. But when you’re far from your charger, public charging kiosks can seem like a good substitute. However, this can lead to an incident of “juice jacking.
The modern business uses data in almost every aspect of its operations. Without immediate and constant access to it, a business will come to a grinding halt. What’s more, in the event of a disaster, it risks losing valuable data if it doesn’t have a backup strategy in place.
Over the last few years, different versions of ransomware have sprung up, all aimed at extorting money from your business. Before you even consider paying for the release of your data, the first thing you must always check is if there's a free cure for the ransomware that infected your systems.
Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of your business at a glance. Dashboards can cater to a wide variety of users, from marketing staff to project managers.
The Facebook worldwide privacy scandal should have been a wake up call for all of us to revisit our social media privacy settings. We should be vigilant in keeping our personal information safe. Here are tips to keep your Facebook and Twitter accounts well-secured.