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How to get results with Facebook ads

There is no better time than the holidays to advertise your products. People are whipping out their wallets and looking to spend, and if you create effective ads, you’re sure to score a piece of the pie. So when it comes to Facebook, the largest social media network with over a billion users, how can […]

Turning blogging into a business asset

People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people’s […]

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from […]

Why you should plan for BI wisely

Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a […]

How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think. But these are exciting brands! What […]

Best storm preparation is communication

There is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way. By communicating […]