With as much as we write about sophisticated malware and security breaches, sometimes the most effective attacks are the ones that prey on human error. In the most recent case, all it took was an email with a perfect imitation of one of Google’s security screens.
Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage:
Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two.
eCommerce websites take longer to create than regular websites. That’s because finding the right plugins and fine-tuning other components such as the blog page takes a lot of time. Only when you’re certain that everything’s in place should you go live with your website.
So much of cybersecurity depends on adequate awareness from users. Phishing for example, preys on people’s fears and desires to convince them to click on hyperlink images and text before checking where they actually lead to. However, with the latest trend in phishing, even the most cautious users can get swept up.
Mobile phones’ sizes and styles went through massive changes in the last few years. And as their looks and dimensions changed, so did their functions. With better capacity and bigger storage, mobile phones turned into veritable mini-computers that businesses were quick to adopt as a vital office tool.
With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what's trending on Twitter that they miss their deadlines.
Accusations of inappropriate government surveillance have been swirling after Wikileaks recently released thousands of pages supposedly detailing the CIA’s exploitation of compromised devices and applications. But in today’s climate, every headline needs to be taken with a grain of salt.
We’ve gotten so caught up discussing ransomware prevention with our clients that we’ve neglected to mention that several strains have already been defeated. In fact, there’s a decent chance you can actually decrypt all your data for free. Always make sure to check these lists before responding to a cyber attacker’s demands.
If business value is all about the long-term health and well-being of your company, there are few things more important than getting your product into customers’ hands swiftly and efficiently. Thankfully, modern technology has revolutionized these tasks and how you add value to your business.
The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more - which one should they invest in? It’s important that the platform is simple, interactive, and touches base with numerous users with every post.