Virtual reality (VR), the technology that immerses users in digitally created simulated experiences, is experiencing a surge in growth. There are now many more uses of VR than first realized. These include applications in academic research, engineering, design, the arts, and entertainment.

Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips on how to make the most out of Twitter for your business.

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money.

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant.

Reputation and image management are important for businesses that desire wealth, trustworthiness, and entrepreneurial longevity. The good news is you don’t have to be a genius to keep your company alive online. Just follow these simple steps.

Be seen on search results

In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter.

Cloud computing marketing can be deceiving. When you see an image of the cloud, it’s often a happy, bubbly, white puffball floating delightfully in front of a blue sky background. Its presence is both calming and reassuring, which makes you believe that anything is possible.

Regardless of your best office IT strategies, it's nearly impossible to thwart every type of cyberattack. And when they do happen, most businesses depend primarily on their internal resources and personnel. On the other hand, some organizations have realized the risks and complexities involved and have sought external support from leading industry specialists.

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being.

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this -- like keeping them on multiple devices or putting them on external hard drives and memory cards -- these are not very efficient and can also be misplaced.